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6 steps towards making your business more green
No commentsGoing green doesn’t have to be a huge corporate overhaul project. There are plenty of things you can do everyday at work to inch your way to a more green environment. At home you know the rules: Don’t leave the water running when you brush your teeth, recycle, shut lights off when you leave a room…the list goes on. Keep in mind that the list should not end when you leave your house each morning for work! Read on to learn simple ways to go green in the office, too.
1. Choose Pay-Per-Click ads over print advertising campaigns - Although we do a mix of advertising at Everon, we are big Pay-Per-Click fans. Not only is it an earth friendly advertising option, it is also easy for us to run. Once our campaigns are set up, the process is pretty much automated. We edit campaigns and make changes to our bids/budget as we see fit, but besides that we basically monitor our campaigns as they run. Google also sends daily analytic reports with pretty sweet statistics for our team to review. It’s very measurable.
2. Email your newsletter – While you’re on the Internet train, use it to send your newsletter too! The old fight of electronic vs print. Although marketers deliberate back and forth in regards to which method is more effective two things are for certain: e-marketing is much cheaper and more easily measured.
3. Telecommute if and when possible - More and more companies are offering flex time. Not only does this save employees money on gas, childcare expenses, lunches and more, but it also helps the air we breathe stay more clean. Less cars on the road = less pollution in the air. Even working from home a day of two a week makes a difference. Telecommuting not an option at your work? If you live close to the office, consider biking, walking, or carpooling.
4. Bill your clients by email – Reduce the amount of trees that need to be cut down AND your postage bill by switching to email invoices instead of snail mail. Afraid your old school clients won’t like the switch? Send out a quick letter asking if this is OK, and then use this method for your clients who are OK with this.
5. Invest in a water cooler – Bring back the water cooler! Those plastic water bottles that you and your coworkers buy daily end up spending years and years in a landfill. Not to mention they sneakily add up when it comes to money out of your pocket.
6. Don’t print what doesn’t need to be printed – There are many ways to document and backup files that no longer include needing hard copies. Of course there will always be some things that you must print and file away, but there are definitely many things that can be e-filed away for future reference. Be a little more conscious when you hit the print button, use your judgment and decide whether you really need that file printed out or not. The trees will thank you, and you’ll thank yourself on a summer day 10 years down the road when we still have trees to sit under.
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