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Do you tweet, or are you a Twitter quitter?
Entry Feed TrackbackTwitter has been quite the media darling of late, having been covered in the news pretty extensively and getting entire Oprah and Larry King Live shows dedicated to the obsession of tweeting.
So what’s the big deal?
Being the CEO of a technology services business, I figured I had better find out for myself.
Step 1: I read a book about Twitter (which proves that I am obviously not one of the young, early adopters they are targeting!)
Step 2: I set up an account – very easy
Step 3: I followed a handful of people I find interesting
Step 4: I did some tweets myself
Step 5: I wondered what all of this Twitter obsession is all about!
It seems I’m not the only one. I came across an article today that says that only 30-40% of Twitter users actually return to the tool to use it again after the first month. At those kind of attrition rates, you go through the whole planet pretty quickly.
Now, don’t get me wrong, I think there are potentially some very cool uses for Twitter, but it’s primarily just very simple entertainment. You can’t do a lot in 140 characters of text, which is Twitters limit.
Check it out for yourself if you haven’t. Create an account and follow a handful of celebrities or people in your industry and you’ll quickly get a sense of what Twitter is all about.
MRC
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